Post by Scott on Jul 10, 2006 16:25:30 GMT
From 365:
Just 3.5 million people watched the World Cup final on ITV compared to almost 20m with the BBC, according to unofficial figures.
The Media Guardian claims that 'runaway winner' Beeb enjoyed 'the largest-ever gap in ratings between itself and ITV1 for a major sporting occasion, pushing the commercial channel to its lowest ever all-day share.
'The normal ratio in viewers between the two broadcasters for shared coverage of a major sporting event is three-to-one in favour of the BBC, but this slumped to five-to-one last night.
'The figures pushed ITV1's average all-day share below 10% for the first time ever - its previous lowest was on June 24 2004 when it pulled in just 11.5%. Yesterday, this slumped to just 9.1%,' claims the website.
While over a million extra viewers tuned into the BBC at the time of the penalty shoot-out, 100,000 viewers are believed to have turned off ITV.
"This was an unprecedented day of world-class sport and we know that major sporting events always have an impact on ratings. It's a blip not a trend," commented a spokesman for ITV.
Just 3.5 million people watched the World Cup final on ITV compared to almost 20m with the BBC, according to unofficial figures.
The Media Guardian claims that 'runaway winner' Beeb enjoyed 'the largest-ever gap in ratings between itself and ITV1 for a major sporting occasion, pushing the commercial channel to its lowest ever all-day share.
'The normal ratio in viewers between the two broadcasters for shared coverage of a major sporting event is three-to-one in favour of the BBC, but this slumped to five-to-one last night.
'The figures pushed ITV1's average all-day share below 10% for the first time ever - its previous lowest was on June 24 2004 when it pulled in just 11.5%. Yesterday, this slumped to just 9.1%,' claims the website.
While over a million extra viewers tuned into the BBC at the time of the penalty shoot-out, 100,000 viewers are believed to have turned off ITV.
"This was an unprecedented day of world-class sport and we know that major sporting events always have an impact on ratings. It's a blip not a trend," commented a spokesman for ITV.
