Post by Sky Sports 1 on Jul 14, 2006 18:20:01 GMT
Benfica launched a membership drive on Thursday with the aim of smashing Manchester United's title as the world's most widely-supported football club by the end of the year, club officials said.
The English club has 152,000 paid up members according to the Guinness Book of World Records, compared to 151,424 for Benfica.
To surpass Manchester United the Portuguese club put a "membership kit" on sale on Thursday which includes two tickets to a club match, a DVD with match highlights, a visit to the club's stadium, a poster and the choice of either a team hat or scarf in addition to a membership card.
The kit is available at 3,800 location across the country and costs 55 euros (70 US dollars) for adults and 25 euros for those under the age of 18, Benfica marketing manager Miguel Bento said.
"Last year we had various waves of new paid members. We expect to surpass the mark of 152,000 paid members by the end of 2006," he said.
Desperate measures just to try and better us...
The English club has 152,000 paid up members according to the Guinness Book of World Records, compared to 151,424 for Benfica.
To surpass Manchester United the Portuguese club put a "membership kit" on sale on Thursday which includes two tickets to a club match, a DVD with match highlights, a visit to the club's stadium, a poster and the choice of either a team hat or scarf in addition to a membership card.
The kit is available at 3,800 location across the country and costs 55 euros (70 US dollars) for adults and 25 euros for those under the age of 18, Benfica marketing manager Miguel Bento said.
"Last year we had various waves of new paid members. We expect to surpass the mark of 152,000 paid members by the end of 2006," he said.
Desperate measures just to try and better us...
